As a present for my last birthday I received a book called “The Wanderer” by Khalil Gibran the famous poet, visual artist, painter and sculptor. He was born in Lebanon in 1883 and died in the USA in 1931.
One of the stories i The Wanderer tells a very useful lesson about the value of your own products and qualities. It’s often a misunderstanding that you allways have to give things away or sell it cheap to catch peoples attention.
Read this story below and you’ll see what I mean.
This actually part of Robert Middletons teachings at Action Plan Marketing
Now go ahead and read the story…
THE POMEGRANATES
By Khalil Gibran (also known as Kahlil Gibran)
“There was once a man who had many pomegranate trees in his orchard. And for many an autumn he would put his pomegranates on silvery trays outside of his dwelling, and upon the trays he would place signs upon which he himself had written, “Take one for aught. You are welcome.”
But people passed by and no one took of the fruit.
Then the man bethought him, and one autumn he placed no pomegranates on silvery trays outside of his dwelling, but he raised this sign in large lettering: “Here we have the best pomegranates in the land, but we sell them for more silver than any other pomegranates.”
And now behold, all the men and women of the neighbourhood came rushing to buy.”
For your success,
Tormod
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